The Community Farm Alliance is composed of a diverse range of Kentuckians. They are united by their belief in the right to agency in the public policies that shape our economy – our culture – and their abiding conviction in the farm as a foundation for growth. They function through community organizing, leadership development, and strategic alliances across organizations. This non-profit branding project echoes the complexity of the organization and the issues it faces. They needed something to connect.
We spent time tracing the journey of our food, starting at a local farm outside of Louisville. From there, we visited urban farmers’ markets. We spoke with farmers, store owners, and advocates who were all CFA members. The farms’ imagery was full of inspiration. We started there.
AOR: Bullhorn
Role: Creative Director, Design Lead
Brand Strategy
Brand Identity
Brand Guidelines
Brand Language
Video Production
